How to Get More Home Service Reviews (And Why They’re Essential)

Home service reviews aren't just stars on a screen—they’re a gateway to trust, credibility, and more business. When potential customers see glowing feedback about your services, they’re far more likely to pick up the phone and call you. 

For home service professionals like contractors, plumbers, electricians, and construction company owners, customer reviews can be a game-changer in the competitive marketplace.

But how do you build an impressive collection of reviews that not only enhances your reputation but also attracts new customers? 

This guide provides practical, actionable tips to help you do just that.

Why Home Service Reviews Matter

Customer reviews may seem like a small detail, but they carry enormous weight in today’s digital age. Here’s why they’re essential for your business:

Building Trust and Credibility 

Would you hire someone with zero reviews or a business others rave about? Reviews act as social proof, reassuring potential customers that your business is reliable and competent. People trust other customers more than marketing language, making reviews one of the most honest forms of advertisement.

Influencing Purchasing Decisions 

Studies show that 93% of consumers read online reviews before making a purchase or hiring a service. They rely on reviews to gauge quality, value, and reliability. A glowing review can tip the scales in your favor, while a competitor without reviews may be overlooked entirely.

The Benefits of Having More Reviews

The advantages of customer reviews extend far beyond social proof. They offer several additional benefits for your home service business:

• Boost Online Visibility: Platforms like Google prioritize businesses with frequent, positive reviews. The more reviews you collect, the better your chances of showing up at the top of local search results.

• Enhance Local SEO: Reviews are a critical ranking factor for local search. More reviews can help you rank higher on search engines, increasing your opportunities to attract local clients.

• Build Trust Quickly: Prospective customers who see a strong collection of reviews are more likely to consider your business as a safe bet. It's the fastest way to establish credibility without needing a lengthy pitch.

How to Encourage More Reviews

Building a base of reviews takes effort, but it’s worth it. Here are proven strategies to make it happen:

1. Provide Exceptional Service 

This is non-negotiable. Delighting customers with top-notch work and excellent customer service forms the foundation for earning positive reviews. Go the extra mile—respond promptly to inquiries, arrive on time, and ensure your work is of the highest standard.

2. Ask at the Right Time 

Timing is everything. The best time to ask for a review is immediately after completing a job, while the experience is still fresh. You can ask in person, via email, or through a follow-up text message like, “Thanks again for choosing us! We’d love to hear about your experience—would you mind leaving a quick review?”

3. Make It Easy to Leave Reviews 

Simplify the process by providing direct links to your Google Business Profile, Yelp, or Facebook page. The easier it is, the more likely customers are to follow through. Include these links in your emails, invoices, or business cards.

4. Use Review Management Tools 

Tools like HighLevel* can automate the process by sending review requests to customers after a job is completed. This platform also helps you track and manage feedback in one place.

(*See bottom of article for affiliate info)

5. Offer Incentives (Within Ethical Guidelines) 

While you can't pay people for positive reviews, small incentives like a discount on their next service or entry into a contest can encourage customers to share their feedback.

Responding to Reviews

Engaging with reviews—both good and bad—shows that you value your customers’ opinions. Here’s how to do it effectively:

Responding to Positive Reviews 

Thank customers for their kind words and show appreciation for their business. A simple message like “We’re thrilled to hear you enjoyed our service! Thank you for taking the time to leave a review” keeps the connection strong.

Handling Negative Reviews 

Negative reviews can feel disheartening, but they're an opportunity to improve. Respond promptly, politely, and professionally. Apologize if necessary and offer to resolve the issue offline. For example, “We’re sorry to hear about your experience. We’d love the chance to make it right—please call us at [phone number].”

Showcasing Reviews on Your Website

Reviews shouldn’t just live on third-party platforms—they should shine on your website too. Highlighting them can enhance trust and persuade visitors to take action. Here’s how:

• Create a Testimonials Section: Dedicate a page or section of your website to displaying top reviews.

• Use Plugins and Widgets: Tools like Trustpilot or Google Reviews widgets can pull reviews directly onto your site, making them easy for visitors to browse.

• Feature Reviews Strategically: Add standout reviews to your homepage, service pages, or FAQs to increase credibility.

Leveraging Reviews for Marketing

Reviews aren’t just for your website—they can supercharge your broader marketing efforts as well. Here’s how to make them work:

• Social Media Posts: Share customer reviews and testimonials on Facebook, Instagram, and LinkedIn to build authenticity and engagement.

• Email Marketing: Include reviews in newsletters or promotional campaigns, especially when offering new services or discounts.

• Ads and Flyers: Use snippets of glowing reviews to add persuasive power to your marketing materials. A short, impactful quote can quickly communicate the value of your services.

Transform Client Feedback Into Business Growth

Getting more home service reviews doesn’t happen by chance—it’s a result of consistent, strategic effort. 

By delivering exceptional service, making the review process easy, and showcasing feedback effectively, you’ll not only attract more customers but also secure your place as a trusted leader in your market.

It’s time to turn satisfied customers into your biggest advocates. Start implementing these strategies today and watch your reputation—and your business—flourish.

Want some help getting started?

Build and Own Your Marketing and Sales System (Free Setup Included!)

Are you a home services contractor looking for an effective way to level up your business? Imagine running a powerful marketing and sales system that saves you time, boosts revenue, and simplifies your operations—all without breaking the bank on high agency fees.

The best part? You don’t have to figure it out on your own. I’ll help you set it up—for free.

What's the Catch? 

There’s just one condition. You’ll need to use the top platform designed specifically for home service contractors (via my affiliate link). This won’t cost you a cent extra, and in return, you’ll receive a system valued at approximately $1,000—for free.

What’s Included in Your Marketing and Sales System?

Here’s what I’ll set up for you, step by step:

• Appointment Reminder System 

 Ensure you never miss a chance to connect with clients. 

• Post-Appointment Follow-Up System 

 Build stronger relationships and ensure your customers stay engaged. 

• New Lead Follow-Up System 

 Reach out to potential clients instantly with automated, perfectly-timed responses. 

• Completed Project Follow-Up System 

 Keep customers interested even after the job is done. 

• Requesting Reviews and Referrals 

 Grow your reputation and attract new business with social proof. 

• Customer Satisfaction Checks 

 Confirm your clients are thrilled with your service. 

• Online Appointment Scheduling for Leads 

 Offer a seamless way for clients to book with you anytime. 

• Two-Way Communication via App 

 Simplify how you stay connected with customers, all from one platform. 

• Sales Pipeline Tracking 

 Visualize your progress and manage your sales process more effectively. 

Why Act Now?

My mission is to help 10,000 home service contractors build and own their custom marketing and sales systems. I’ve created easy-to-use templates that allow you to adapt the setup to your specific business needs. Plus, with cutting-edge AI tools, up to 95% of the work is done for you.

But here’s the catch—this opportunity is limited. I’ll personally assist the first 300 contractors with setting up their systems before transitioning to a fully automated model. Don’t miss the chance to have this done-for-you setup free of charge.

Once complete, the system will be 100% yours—no more reliance on agencies charging $1,500+ a month.

What’s the Cost?

While my setup assistance is free, the platform itself offers a 14-day free trial. After that, it’s just $97/month—a small investment for gaining tools that can transform your business.

And it doesn’t stop at marketing and sales. The platform provides additional features, such as website hosting and AI-powered sales assistance, to further elevate your operations.

Your Next Step

This is your chance to take ownership of your business’s growth with a proven marketing and sales system. To get started, simply email me at [email protected], and I’ll help you take the first step toward business success.

Don’t wait—secure your free setup today and start building the future you want for your home services business!

------------------------

* Please note, I’m an affiliate of HighLevel, meaning I earn a commission when someone signs up through my link. This allows me to provide free resources, advice, and pre-made HighLevel systems to my readers because I truly believe HighLevel is the right option for most home services contractors. HighLevel has all of the tools and systems local businesses need to thrive, and my mission is to provide you with the systems and guidance to set up and operate your own marketing and sales system.