31 Proven Ideas to Capture Attention & Build Trust with Home Services Leads

Maintaining a steady stream of engaged leads is crucial for home service contractors. 

Whether you run a small plumbing business or a large home renovation company, keeping your existing leads interested can ultimately lead to more conversions and satisfied customers. 

Because generating a new lead is the most expensive part of marketing and sales.

You spend good money on capturing someone's attention, getting them to give you their contact information… and then trying to turn them into a customer.

The issue is that most leads will NOT turn into customers… right away.

They might be doing some research into what it will cost them to get something fixed or renovated…

They might get distracted because of an emergency…

There could be any number of reasons why they don’t turn into customers… right away…

That’s why all good businesses MUST do proper lead nurturing.

But what should you say in your messages?

This article offers 31 innovative ideas to capture the attention of your leads and keep them engaged. 

From email marketing strategies to leveraging customer feedback, we've got you covered.

Understanding Your Audience

Before you can effectively engage with your leads, you need to understand them. 

Segmenting your existing leads allows for more targeted engagement strategies that resonate with their needs and interests. 

Start by categorizing leads based on factors such as previous service interactions, their home maintenance needs, or their engagement level with your brand.

This will allow you to be more targeted with your outreach. You don’t want to send a blanket message to everyone, even those who have already bought your specific services before (and they wouldn’t need them again).

Once you've segmented your audience, tailor your communication to address specific needs. 

For instance, if you have a group of leads interested in seasonal home maintenance, you might send them tips on preparing their homes for winter. By showing that you understand their unique needs, you build trust and increase the likelihood of converting leads into loyal customers.

Data collection is key to understanding your audience. 

Use tools like CRM software to gather information about your leads' preferences and behaviors. 

Analyze this data to identify patterns and preferences, enabling you to create personalized and relevant communications. 

This approach not only improves engagement but can also lead to higher conversion rates.

Leveraging Email Marketing

Email marketing is a powerful tool that home service contractors can use to engage their leads. 

Not only is it easy to use and set up… you can also automate a lot of it, so it works for you while you work on other tasks… like pulling pranks on the new guys…

Our list of 31 creative email ideas provides a wide range of options to keep your audience interested and informed.

1. Home Maintenance Tips - Send regular emails with practical tips on maintaining various aspects of their homes. This positions your business as a knowledgeable resource and keeps your brand top of mind. When things do break down, who do you think they will call? Some random provider or you? Who has been helping them out regularly.

2. Seasonal Offers - Tailor your promotions to the season, such as discounts on furnace maintenance before winter or gutter cleaning in the fall.

3. Client Success Stories - Share stories of satisfied customers who have benefited from your services. These testimonials provide social proof and highlight the value of your offerings.

4. Favorable Articles About Your Company - If your business has been featured in a positive light, share this with your audience to build credibility and trust.

5. Business Changes That Impact Customers - Keep your leads informed about any changes to your business, such as new service offerings or updates to your team. This could also be new regulations which might impact them, such as new laws that require them to update their existing furnace or windows.

6. A Company Anniversary or Milestone - Celebrate your achievements with your leads. This not only humanizes your brand but also encourages engagement.

7. Recent Award Nominations or Wins - Share your accolades with your audience to reinforce your position as a trusted and reputable service provider.

8. A List of Open Positions for Hire - If you're expanding, inform your leads about job opportunities, which may attract skilled professionals or referrals from your network. People know other people, and they might know someone who is searching for a job at a trusted company.

9. A Behind-the-Scenes Look at Your Company - Offer insights into your operations, such as how your team prepares for a major project or the technology you use.

10. Insight into Your Company’s History - Sharing your company's story can create an emotional connection with your audience, fostering loyalty and trust.

11. A Product Video How-To - Create video tutorials showcasing how to fix common things. Make sure to highlight how difficult it might be to “do it yourself”... so they are more likely to just hire you instead.

12. Case Studies - Highlight specific cases where your services have delivered exceptional results.

13. Little Known Uses for Your Product or Service - Educate your audience on creative or lesser-known applications of your offerings.

14. Updates About New Products and Releases - Keep your audience informed about new services or products you introduce.

15. An Exclusive Tip of the Month/Week - Provide valuable insights or tips that your audience can look forward to regularly.

16. Deals and Discounts - Offer exclusive promotions to your email subscribers as a reward for their engagement.

17. A Cool New Best Practice or Tip - Share industry insights or best practices that can enhance homeowners' experiences.

18. A Survey or Poll - Engage your audience by seeking their input or feedback on a specific topic or service.

19. Third-Party Apps and Tools Your Audience Would Find Useful - Recommend useful apps or tools that complement your services. This could be an app for tracking your solar panels productivity, etc.

20. Use Your Email Newsletters to Spotlight Your Teams and Add Personality - Humanize your brand by featuring team members in your communications.

21. A Team Spotlight with Pictures and Bios - Introduce your audience to the people behind your services, building a personal connection. This is a great way to build trust and show that your team is like them, hard working and have their best interests at heart. I recommend using these emails in your automated welcome series, so all new leads get to know your business better.

22. An Interview with One of Your Executives - Share insights and expertise from your leadership team.

23. Photos Your Customers Have Shared - Showcase photos submitted by customers who are happy with your services.

24. Positive Feedback from Customers - Highlight positive reviews or testimonials from past clients.

25. Information on Your Customer Loyalty Program - Inform your leads about the benefits of joining your loyalty program or referral program.

26. A “Thank You” to Donors, Event Attendees, or Customers - Express gratitude for their support and engagement.

27. Frequently Asked Questions (FAQs) with Answers - Address common questions and concerns to provide clarity and support.

28. A Customer Service Case and Resolution - Highlight a successful resolution to a customer issue, demonstrating your commitment to service.

29. Before and After Stories - Showcase transformation and results achieved through your services.

30. Free Resources, Like Checklists and Guides - Offer valuable resources that provide in-depth insights into relevant topics. Just make sure to show how difficult it would be for them to “do it themselves”... so they are more likely to hire you instead of trying it themselves.

31. Upcoming Events - Keep your leads informed about events you are hosting or participating in.

Using Feedback for Improvement

Customer feedback is invaluable for improving your services and keeping leads engaged. Collect feedback through surveys, reviews, or direct communication with customers. Analyze this feedback to identify areas for improvement and address any concerns promptly.

Simply ask them if they have any questions about your services or ways to keep their homes in the best shape possible.

This can also be used as a way to improve your operation. Maybe you, or your crew, did something by accident that didn’t sit well with your previous customer… now you know and you can improve things moving forward.

Acting on feedback demonstrates your commitment to customer satisfaction. Share stories of how you have implemented changes based on customer input, showcasing your responsiveness and dedication to delivering a better experience.

Encourage your leads to provide feedback regularly by offering incentives or rewards for their input. This fosters a sense of involvement and makes them feel valued, increasing the likelihood of continued engagement.

Great Marketing is Staying Top of Mind

Regular communication is key to staying top of mind with your leads without being overbearing. Consider implementing a weekly newsletter that provides valuable content, special announcements, or exclusive promotions. This keeps your brand in front of your leads while maintaining a positive relationship.

Special announcements, such as new service offerings or company achievements, can also be shared through email or social media. This ensures your leads are aware of exciting developments and encourages them to engage with your brand.

Remember, consistency is key. 

Develop a content calendar to schedule and plan your communications, ensuring you maintain regular contact without overwhelming your audience.

And don’t feel overwhelmed by all of this.

I’m here to help you out.

With the help of templates and artificial intelligence… 95% of the work is “done for you”.

Tracking and Measuring Success

To ensure your engagement strategies are effective, track and measure your efforts. Use analytics tools to monitor open rates, click-through rates, and conversions from your email campaigns and overall marketing efforts.

Analyze this data to identify patterns and trends. Determine which strategies are resonating with your audience and which need adjustment. Continuously refine your approach based on these insights to achieve better results over time.

Regularly reviewing your analytics allows you to make informed decisions and optimize your engagement strategies. This data-driven approach ensures you are meeting the needs of your audience and driving meaningful engagement.

Conclusion

Engaging your existing leads is a vital aspect of growing your home service business. By understanding your audience, leveraging email marketing, acting on feedback, maintaining regular contact, and tracking your success, you can effectively keep your leads interested and engaged.

Implementing these strategies will not only improve engagement but also contribute to increased conversions and customer loyalty. Remember, building strong relationships with your leads can lead to long-term success and a thriving business.

If you're ready to take your engagement strategies to the next level, start implementing these ideas today. With consistency and dedication, you'll see positive results and a stronger connection with your leads.

One other thing…

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And one of these platforms is amazing for local home service contractors.

Think of it as a complete toolbox for all your marketing and sales needs (except for running ads, which must happen on the ad platforms themselves).

I simply get paid a commission from the platform itself, you don’t pay anything extra… and it’s only $97 per month for everything you’ll ever need.

My work is free of charge, so long as you use my affiliate link.

If you want me to write and set up your 60 day follow up, complete with customized emails for your business…

… then reach out to me.

Send me an email at: [email protected]

Let’s get you more jobs from your existing leads and future leads!